I recently read the article below on casual movie theater attendance. It is apparently a thing of the past. I’d like to offer an opinion on this.

HOW ABOUT PUTTING BACK THE DANG MARQUEES!!!!

We have a new theater in our neighborhood. I suspect it isn’t doing well, and part of the reason, I am sure, is that I have no idea what’s playing there. Movie theaters mostly removed their marquees a number of years ago. They required manpower to change the sign and since everyone has smartphone (I don’t) then why bother? Well, because no one is going to look it up. That’s why.

It seems so simple, but I struggle to understand why they have not thought of it. Many times in the past I decided to see a movie because I noticed it was showing at my local theater. I might still be out shopping and say “Hey, let’s go see that film.” Modern business leaders are stupid.

The casual moviegoer is a thing of the past. That’s a big problem for Hollywood